Muthoot Finance has introduced the launch of its newest 360-degree advertising marketing campaign, the place the brand new mascot ‘Goldman’ will probably be featured. The marketing campaign will drive the message ‘Put your Gold to Work ’ for his or her varied credit score wants.
Conceptualized and designed by Maitri Promoting Works, it goals to focus on how idle gold at dwelling will be put to make use of and the way gold loans are all climate loans. The marketing campaign makes use of a comic book strategy and is performed by main Indian comedian faces similar to Johnny Antony, Brahmanand, Sadhu Kokila, and Redin Kingsley throughout 4 languages – Malayalam, Telugu, Kannada, and Tamil respectively.
The marketing campaign personifies the idle gold discovered at dwelling within the type of the character of ‘Goldman ’. It highlights how gold loans can meet the varied monetary wants of individuals throughout courses and varied conditions, and the comfort of availing one over different credit score choices out there. It makes use of situations like learning overseas, enterprise necessities, and residential enchancment to showcase how idle gold will be put to make use of. Via the marketing campaign, the corporate goals to attach with a more recent and youthful audience to showcase how their gold property will be monetized to fulfil their goals and wishes.
KR Bijimon, Government Director, Muthoot Finance mentioned , “We imagine that the youthful folks right now are financially literate, and our gold loans are an excellent match to satisfy their diversified monetary wants. There may be solely a partial inhabitants that considers gold mortgage as a fast and simple answer, however the floor is wider and deeper for us to discover. This marketing campaign goals to showcase that, and urge our clients to make use of their idle gold at dwelling to fulfil their goals and wishes. ”
