So long as Stephen Ross owns the Miami Dolphins, throwback uniforms can be rolled out for particular video games and never be everlasting. Why? It’s all concerning the cash, cash, cash!
Overlook concerning the {dollars} that Ross sunk into the stadium branding or the large locker room brand on the ceiling. Overlook concerning the jersey gross sales and each little brand proper all the way down to these within the loos. Ross may eat all that however why would he?
To me Ross is making a mistake not going again to the uniforms. He may depart the present brand across the stadium, nobody would care. It could be an homage to what Ross has constructed. A becoming brand that might characterize the Miami Dolphins within the stadium. They might even depart the brand in tempo on the coaching facility.
On the sector, the Dolphins must be the Dolphins once more. The retro uniforms are one of the best within the NFL and Miami not having them goes all the way in which again to Jimmy Johnson wanting to alter Miami’s historical past by creating the crew in his personal id. Gone had been the final items of the Dolphins’ historical past.
Again to the cash. The Dolphins are nonetheless getting cash on merchandise gross sales so why do they should change the brand? It’s a catch-22, should you purchase it, nice more cash, should you don’t you’re not . See how that works?
MIAMI – AUGUST 8: Adewale Ogunleye #93 of the Miami Dolphins seems to be on throughout a sport in opposition to the Tampa Bay Buccaneers on August 8, 2003 at Professional Participant Stadium in Miami, Florida. The Buccaneers defeated the Dolphins 20 -19. (Picture by Eliot J. Schechter/Getty Pictures)
The crew professional store is aware of you need the outdated uniforms which is why you should purchase the unique brand on shirts, jackets, and hats. Making this brand everlasting, nicely, they lose gross sales. There should not many followers on the market which can be going to purchase the present brand if it had been not on the helmets and jerseys.
Miami Dolphins helmet Necessary Credit score: Jasen Vinlove-USA TODAY Sports activities
On social media and even via indicators within the stands followers have been calling for a everlasting change and the followers will exit and by extra merchandise and present it off as a purpose to place issues again the way in which they had been…however all of the Dolphins hear is “cha-ching”.
The present brand is Ross’ legacy. It’s his id with the crew. Perhaps when he not has the crew the following proprietor will deliver again the unique brand and all can be proper once more with the Dolphins simply not but.
