Paramount World is shaking up its world promoting and partnerships crew, with Jo Ann Ross stepping apart as the corporate’s advert gross sales chief after 30 years with the corporate.
Ross will shift to a task as chairman of Paramount promoting, an advisory function the place she’s going to “present her experience and expertise in a strategic advisory function to make sure a clean transition.”
Paramount has named John Halley as its new president of promoting, reporting to CEO Bob Bakish. Halley, who had been government vp and COO of promoting, will now oversee the corporate’s world TV and streaming advertisements enterprise.
“I really feel very fortunate to have made my profession on this enterprise,” Ross stated in a memo to workers Tuesday. “It looks like simply yesterday that I joined CBS. I look again fondly and take inventory of how a lot has modified since then. I used to be employed to supervise Olympic gross sales, a uncommon and thrilling feat for a lady on this enterprise. And over the past three many years, there have been so many developments which have profoundly formed the {industry} and likewise impressed me.”
Ross started her profession at CBS in 1992 as vp of Olympics advert gross sales and continued to rise by means of the ranks, in the end changing into the primary lady to steer advert gross sales at a broadcast community. Ross most just lately led Paramount’s first in-person upfront in Might for the reason that pandemic upended the enterprise. Ross took the stage at Carnegie Corridor, the place she made the corporate’s pitch, and took part in a musical sketch that includes the solid of the CBS comedy Ghosts.
“Jo Ann is a real trailblazer in our {industry} who has left an indelible mark on our enterprise,” added Bakish in a memo. “She was the primary lady to function gross sales chief of a broadcast community and her three many years on the helm of the promoting enterprise at CBS, then ViacomCBS and now Paramount World have made her the longest-tenured gross sales head in broadcast tv.”
Halley, in the meantime, joined Viacom in 2007 and has held varied advert gross sales roles, together with overseeing the event and launch of advert merchandise like Vantage and EyeQ, in addition to the creation of OpenAP< for which he serves as chairman.
“John is a confirmed chief and visionary who has pushed improvements in Paramount’s promoting enterprise which have set the tempo for the complete {industry} for years,” he added within the memo. “His deep understanding of each the linear and digital companies, and the underlying forces driving their change, has guided key developments in our promoting merchandise and empowered us to ship higher outcomes for our shoppers. Given the speedy tempo of evolution in promoting, he’s the proper particular person to steer our industry-leading home advert gross sales group ahead as we proceed to scale the attain and energy of our belongings, premiere content material and capabilities to finest serve our companions.”
You may learn the memos from Ross and Bakish, under.
From Jo Ann Ross:
Group,
After 30 wonderful years, I’m transferring to a brand new advisory function as Chairman of Paramount Promoting. I’m additionally completely happy to share that John Halley is succeeding me as President of Paramount Promoting, efficient right now. A press launch saying the information will exit shortly.
I really feel very fortunate to have made my profession on this enterprise. It looks like simply yesterday that I joined CBS. I look again fondly and take inventory of how a lot has modified since then. I used to be employed to supervise Olympic gross sales, a uncommon and thrilling feat for a lady on this enterprise. And over the past three many years, there have been so many developments which have profoundly formed the {industry} and likewise impressed me.
I’m very proud to be the primary lady and longest-tenured broadcast gross sales chief. And since our merger, I’m actually honored to have led this group throughout our expansive broadcast, cable and streaming portfolio of main leisure, information and sports activities manufacturers.
Certainly one of my biggest classes is that embracing change is sweet, and it’s as much as you to make the perfect of the chance. You refresh, you reset, you reevaluate. By way of the twists and turns of tv’s and promoting’s evolution, we’ve at all times risen to the event and are available out a lot stronger. How lucky are we to signify premium content material with our huge attain that delivers yr after yr for our entrepreneurs…As I wish to say, “they will’t purchase round us.”
However much more vital, your dedication to our shoppers and to one another has sustained our development and established us as reliable companions. All of us work extraordinarily arduous to resolve any problem and meet each want. I actually consider that you’re the perfect and most dynamic crew within the enterprise. Collectively, we’ve endured and completed greater than I might have ever imagined due to your abilities and keenness. And on the finish of the day, we at all times have enjoyable doing it and haven’t misplaced our humorousness!
With the crew in nice form, it’s time for change. I’ve little doubt that we’re arrange for even higher success.
John is a priceless associate to me and has been integral to our market-leading place. He is able to take this crew to new heights, and I stay up for our continued collaboration.
You’ve my deepest appreciation and gratitude for every part that we’ve completed as an actual household. As regular, we’re forward of the curve. You retain elevating the bar, and I do know that we’ll proceed to assist serve our shoppers and pull the complete firm in the proper course.
The long run is ours!
Jo Ann
From Bob Bakish:
Group,
As we speak we’re saying a management transition in our U.S. advert gross sales crew. Jo Ann Ross is being named Chairman of Paramount Promoting, following 30 outstanding years on the firm. John Halley, who beforehand served as Govt Vice President and Chief Working Officer, Promoting, will succeed Jo Ann as President, Paramount Promoting, efficient instantly. As Chairman, Jo Ann will proceed to supply her experience and expertise in a strategic advisory function to make sure a clean transition.
Jo Ann despatched the observe under about this information to the Advert Gross sales crew earlier this morning, and I needed to share it with you all as properly.
Jo Ann is a real trailblazer in our {industry} who has left an indelible mark on our enterprise. She was the primary lady to function gross sales chief of a broadcast community and her three many years on the helm of the promoting enterprise at CBS, then ViacomCBS and now Paramount World have made her the longest-tenured gross sales head in broadcast tv.
A deeply revered and extremely efficient chief who has expertly led by means of monumental change, Jo Ann has mastered her craft on the forefront of the {industry}’s continued evolution, from seismic market shifts and improvements in media partnerships to the rise of cross-platform options. For the reason that merger, she has been instrumental in unifying our gross sales group right into a best-in-class crew and establishing Paramount as an promoting powerhouse – delivering report numbers and making the corporate a must-buy and trusted associate for entrepreneurs all over the place. Many people additionally know her as a pricey buddy, mentor and motivator who has constructed a best-in-class crew and at all times created alternatives for brand spanking new faces. Suffice it to say that she has been a dominant pressure behind the success of CBS, ViacomCBS and now Paramount World.
John is a confirmed chief and visionary who has pushed improvements in Paramount’s promoting enterprise which have set the tempo for the complete {industry} for years. His deep understanding of each the linear and digital companies, and the underlying forces driving their change, has guided key developments in our promoting merchandise and empowered us to ship higher outcomes for our shoppers. Given the speedy tempo of evolution in promoting, he’s the proper particular person to steer our industry-leading home advert gross sales group ahead as we proceed to scale the attain and energy of our belongings, premiere content material and capabilities to finest serve our companions.
Please be a part of me in thanking Jo Ann for all her continued contributions to Paramount and congratulating John on his new function.
Finest,
Bob
